MERCK INVESTS OVER $1 BILLION IN SEATTLE GENETICS PARTNERSHIP : Healthcare, Digital Marketing and Market Access Strategy - John G. Baresky
Home
Adv-Mktg
Assisted Liv
Associations
Behavioral
Benefits
CROs
Data Firms
Dialysis
Government
GPOs
Health Sys
Insurance
Nursing Fac
Pharmacy
PBMs
Surgery Ctrs
Trade
Resources
Perspective
Contact

Clinical and Commercial Healthcare News Blog
Healthcare Medical Pharmaceutical Directory.com
Healthcare Industry Commentary
Market Trends...
  • 2020 sees new business models through ongoing mergers & acquisitions of healthcare provider and payer entities
  • Clinicians demanding more of digital technology ( artificial intelligence, imaging, clinical analytics, mobile, telemedicine, Internet-Of-Things (IoT) ) to enhance care despite its complexity and costs
  • Explore the diverse topics featured in this blog dedicated to healthcare and supported with fact-based insights



healthcare industry news and current events
Healthcare Medical Pharmaceutical Directory LinkedIn Page

MERCK INVESTS OVER $1 BILLION IN SEATTLE GENETICS PARTNERSHIP

by John G. Baresky on 09/14/20

Merck continues its aggressive 2020 business strategy with landmark Seattle Genetics collaboration

Through a major clinical and commercial initiative focused on the development and marketing of oncology therapies Merck (MYSE: MRK) is investing heavily in a partnership with Seattle Genetics (NASDAQ: SGEN).

Kenilworth, New Jersey based Merck is acquiring $1 billion of Seattle Genetics’ stock at a 30% premium based on its current share price. Merck is also committing over $600 million in funding to help develop  Ladiratuzumab, a monoclonal antibody (mAb) that Seattle Genetics is working on with the intent for it be approved by the FDA for use in oncology. Merck and Seattle Genetics are intrigued by the possibility the novel mAb could be paired with Merck's blockbuster Keytruda oncology drug as a co-therapy in breast cancer treatment and perhaps others.

In addition to the investments in Seattle Genetics' stock and Ladiratuzumab, the agreement includes the rights for Merck (who is committing up to $200 million in this arrangement) to market Tukysa (a Seattle Genetics mAb that is already FDA approved for use in treating breast cancer) in global markets. Merck will commercialize Tukysa in Asia, Latin America and the Middle East.

All in, the strategic partnership with Seattle Genetics may push Merck's financial commitment to over $2 billion if certain product development and approval milestones are met that are additional elements within the collaboration deal.

Merck is undergoing a major corporate transformation

Merck emerged from 2019 on a positive note and has not taken its sights off of achieving significant planned and unplanned 2020 goals involving partnerships, new product launches and major business unit divestitures.

In less than 1 year Merck has undertaken a series of impressive actions that continued even as the pandemic unfolded: 

  • In December, 2019 Merck received approval for Ervebo, the world's first Ebola vaccine approved by the FDA and CHMP
  • Merck's first major move in 2020 occurred in February when it announced plans to develop an entirely new company through a spinoff of several product franchises joined together as an entirely separate enterprise
  • The company sold off its StayWell business unit to WebMD in March
  • In April Merck's clinical and commercial partnership with AstraZeneca launched Koselugo (FDA approved to treat Neurofibromatosis Type 1 (NF1)) and the same collaboration earned a new prostate cancer indication for its jointly developed Lynparza therapy in May
  • Merck formally entered the battle against the coronavirus in May when it launched a COVID-19 initiative that encompasses the development of an antiviral and 2 vaccine candidates plus the acquisition of Themis Biosciences
Merck will be a different and even more competitive global pharmaceutical leader in 2021

Looking ahead, Merck's 2020 plans will put it into a new position among global pharmaceutical leaders. Its ventures with Seattle Genetics and AstraZeneca look promising and its corporate spinoffs will allow for even more focus on the development of advanced therapies. Patients and clinicians have truly realized the benefits of Merck's ability to drive innovation in medicine as have Merck's stockholders. As 2021 approaches, even more strategic changes can be expected as Merck pushes forward.

 


Comments (0)


Leave a comment


Please use scroll bar to the right or finger swipe to view Healthcare Marketing blog updates...
Google Business Website Healthcare Medical Pharmaceutical Directory
Find Out How And Wherre To Get A COVID-19 Vaccine
...A healthcare industry business intelligence resource with marketing strategy insights for pharmaceutical and medical device manufacturers, healthcare provider organizations, medical software and technology enterprises, patient care service companies and management consulting firms spanning a global community of users from 50+ nations...